Our Services
Research
Research
Every single project begins with a deep-dive to understand the subconscious behaviors at play. We use primary and secondary research techniques to extract unbiased data about users.
Strategy
We guide clients through a plan of how to implement research findings into their program or product roadmaps.
Design
Our team is skilled in UI/UX design, research, and testing to carry your product until the very last step.
Training
Our dream is to make behavioral science accessible to everyone. We upskill teams in customized behavioral science applications.
Research
Behavior Science Literature Review
Product design often lags behind academic research and innovation by 10-15 years. Our comprehensive literature reviews identify validated academic research relevant to your objectives. We build these findings into a comprehensive behavioral architecture ensuring your product starts on a strong foundation.
Behavior
Analysis
Every product, program, or service exists to facilitate desired behaviors. We take the time to understand the behavioral dynamics of your target market. Through our systematic behavior analysis, we identify motivation profiles, barriers to behavior change, and opportunities for your company based on how people behave in real life.
Engagement
Audit
Already have a product, program, or service out in front of customers? Our engagement audit focuses on breaking down each product element to identify its impact on engagement & retention. We break down each feature, flow, and customer experience to identify the gaps that consciously or subconsciously hinder engagement.
Behavior-Focused User Research
Through qualitative, quantitative, and ethnographic research, we seek to learn not only the overt experiences driving user behavior but also the subconscious drivers that are at play. Using environmental analysis, specialized interview techniques, and observation skills, we emerge with a thorough and holistic behavior profile of your users.
“Whatever it is, the way you tell your story online can make all the difference.”
— United States FBI
Strategy
Product, Program, Service Landscape
We have found industry insights often lag behind academic research and innovation. Our comprehensive literature reviews identify validated academic research conducted around your objectives and translate these findings into the project to ensure everything we do is built on a strong foundation.
Research
Strategy
We have found industry insights often lag behind academic research and innovation. Our comprehensive literature reviews identify validated academic research conducted around your objectives and translate these findings into the project to ensure everything we do is built on a strong foundation.
Product Requirements Document
We have found industry insights often lag behind academic research and innovation. Our comprehensive literature reviews identify validated academic research conducted around your objectives and translate these findings into the project to ensure everything we do is built on a strong foundation.
Launch Plan
We have found industry insights often lag behind academic research and innovation. Our comprehensive literature reviews identify validated academic research conducted around your objectives and translate these findings into the project to ensure everything we do is built on a strong foundation.
“Whatever it is, the way you tell your story online can make all the difference.”
— United States FBI
Design
Unique Needs
Accessibility, inclusive design, and compassion remain priorities for our team. Through our work with underserved populations, we have developed a discipline to design for nuanced needs. For instance, accounting for a user who may have low finger mobility due to Multiple Sclerosis, or a single mother struggling with financial debt.
UX & UI Expertise
Our expertise spans the entire design execution, from ideation to wireframes, prototypes, and high-fidelity mocks. We begin by divergent sketching and ideation, and then converge through consulting multiple teams to arrive at the best path forward.
Gamification
To bring about sustained behavior change, we leverage gamification and behavioral economics in our designs. We aim to merge the enticing and often addictive aspects of game to everyday behavior change solutions, improving adoption, learning, mastering, and maintaining desired behaviors.
Design Testing & Research
Being research-forward, we push ourselves to test and validate all our design decisions. We run our designs through focus groups, usability studies, and A/B testing to end up with the most rigorous outcomes. This iterative approach keeps our process lean and cost-effective.
“Whatever it is, the way you tell your story online can make all the difference.”
— United States FBI
Training
Keynotes &
Workshops
We train employees, management teams, and in-house design groups to apply behavioral science to their own products and programs. Our training is tailored to unique industry and team needs. Our past training clients include the United States FBI, Roche, and Johnson & Johson.
Learning &
Content Development
We work alongside your in-house content and design teams to help develop and test curriculum content for your users or employees. We guide you through collaborative exercises to improve your company’s design thinking.
Organization-Wide Behavior Design Implementation
Born in Stanford’s Behavior Design Lab, our company specializes in long-term collaboration to slowly shift your organization towards a behavior-first approach. We integrate at any point in your product life cycle, and offer team embeds to guide your employees every step of the way.
“Whatever it is, the way you tell your story online can make all the difference.”
— United States FBI
Looking to leverage behavioral science in your work?
We want to help.