Our Services
Behavior-Based
Research
Every single project begins with a research deep-dive to understand the behaviors at play and the core motivation and ability of target stakeholders. We use primary and secondary research techniques to extract unbiased data about customers resulting in elevated insights that power product performance.
Behavioral Architecture & Design
Our systematic behavior first approach to design and development translates insights from behavioral research into products and programs built around a core behavioral architecture including features and user flows informed by validated behavior science models, methods and frameworks.
Behavior Design Training
Transform the way your team works with the tools, resources, and processes we use integrated directly into your current workflows. We have worked with startups and fortune 500 organizations to build a behavior design capability through keynotes, workshops, and org. wide transformations.
Behavior-Based Research & Product Recommendations
Behavior Science Literature Review
Product design methods and best practices often lag behind academic research and innovation by 10-15 years. Our comprehensive literature reviews identify validated academic research relevant to your objectives. We build these findings into a comprehensive behavioral architecture ensuring your product starts on a strong foundation.
Behavior
Analysis
Every product, program, or service exists to facilitate desired behaviors. We take the time to understand the behavioral dynamics of your target market. Through our systematic behavior analysis, we identify motivation profiles, barriers to behavior change, and opportunities for your company based on how people behave in real life.
Engagement
Audit
Already have a product, program, or service out in front of customers? Our engagement audit focuses on breaking down each product element to identify its impact on engagement & retention. We break down each feature, flow, and customer experience to identify the gaps that consciously or subconsciously hinder engagement.
Behavior-Focused User Research
Through qualitative, quantitative, and ethnographic research, we seek to learn not only the overt experiences driving customer behavior but also the subconscious drivers that are at play. Using environmental analysis, specialized interview techniques, and observation skills, we emerge with a thorough and holistic behavior profile of your customers.
Research Project Clients
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Behavioral Architecture & Design
Behavior Framework
Behavior change and sustained engagement are at the foundation for every successful product. We leverage validated behavior science models, methods, and frameworks to identify the barriers and opportunities for desired behaviors then build a comprehensive product requirements document with detailed features and flows as well as design guidance grounded in behavior science theories, models and methods.
UX & UI Expertise
Our expertise spans across all phases of design execution, from ideation to wireframes, prototypes, and high-fidelity mocks. We begin by translating the Product Requirements Document into wireframes of each feature and flow. Then through testing and iteration, move to fully fleshed out prototypes and high fidelity mockups.
Motivation Architecture
To bring about sustained behavior change, we leverage techniques from behavioral economics, gamification, and other motivation frameworks in our designs. We aim to merge the enticing and often addictive aspects of games to everyday behavior change solutions, improving adoption, learning, mastering, and maintaining desired behaviors.
Design Testing & Launch
Being research-forward, we push ourselves to test and validate all our design decisions. We run our designs through focus groups, usability studies, and A/B testing to end up with the most rigorous outcomes. This iterative approach keeps our process lean and cost-effective.
Design Project Clients
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Behavior Design Training
Keynotes &
Workshops
We train employees, management teams, and in-house design groups to apply behavioral science to their own products and programs. Our training is tailored to unique industry and team needs. Our past training clients include the United States FBI, Roche, and Johnson & Johnson and many others.
Learning &
Content Development
We work alongside your in-house content and design teams to develop and test curriculum content for your users or employees. We guide you through collaborative exercises to improve your company’s design thinking and applied behavior science skills.
Organization-Wide Behavior Design Transformation
We specialize in helping organizations & teams shift their approach to a behavior-first focus. We integrate our proven processes and behavior design methodologies into your current workflows and offer team embeds to guide and train your teams every step of the way.
Training & Transformation Project Clients
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Looking for more? Reach out to us and we would be happy to share case studies and references.
Looking to leverage behavioral science in your work?
We want to help.