Creator Development Program.
Enhancing Incremental Revenue through a Behavior Focused Loyalty Program
for a leading video game streaming service.
Objectives.
To improve engagement with creators and enhance their experience.
To improve the conversion rate and shorten the timeline from new creator to Partner.
To add more goals for top-tier creators who have already reached Partner to enhance & sustain high levels of engagement.
To improve monetization by driving desired behaviors and engagement with monetization features.
Deliverables.
Behavior Analysis, Industry Analysis, and Literature Review - Findings & Recommendations Readout.
Stakeholder Alignment Workshop & Applied Behavior Design Workshop - 6 Page Project Document.
Creator Engagement Program Behavioral Architecture - Behavioral Requirements Document, Detailed descriptions of Product Features, Functions, and Flows as well as wireframe designs, Fully designed incentive systems.
Program Testing & Implementation - Detailed Implementation & Testing Plan to compare performance between original creator engagement program vs. the program enhanced with behavioral insights and advanced behavioral architecture.
Key Findings.
We synthesized findings from dozens of gamified engagement and loyalty literature products, a sweep of industry engagement & loyalty programs, and a library of loyalty & engagement academic literature in employee engagement & incentives and distilled them into nine (9) key findings in three (3) categories.
Reward Actions & Outcomes.
Loyalty and Incentive structures revolve around two core paths: Actions & Outcomes. Action-based incentives reward individuals for actions they have control over. Outcome-based incentives reward individuals for the results they achieve.
Align Values.
Winning incentive programs create a cohesive structure that aligns the values of all stakeholders.
Feedback Systems.
For Sustained engagement, a comprehensive feedback system is required that connects feedback and incentives on actions with feedback and incentives for outcomes.
Design Improvements.
Separate Actions & Outcome Paths.
Allowing a creator to progress on the Action path separately from the Outcome path.
Leveling System.
Creating a balanced progression and leveling system that incentivizes actions and outcomes such that creators who advance through the program feel as if they are progressing.
Top-tier Rewards.
Enhancing top-tier rewards and requirements to diminish burnout.
Looking for more?
Reach out to us and we would be happy to share case studies and references.